
Overviews
How it works?
Connect your API key
Enter your ZoomInfo API credentials in CodeWords to establish a secure connection that allows access to contact and company intelligence data.
Define search criteria
Set parameters for finding contacts and companies based on industry, company size, location, job title, technology usage, and other relevant attributes.
Configure enrichment triggers
Specify when contact or company data should be enriched, such as when new leads enter your CRM or when records are missing information.
Map data fields
Determine how ZoomInfo data points like email addresses, phone numbers, company details, and technographics should populate your existing systems.
Set up lead scoring
Create workflows that use ZoomInfo firmographic and demographic data to assign scores to prospects based on their fit with your ideal customer profile.
Build prospect lists
Design automated processes that search ZoomInfo based on specific criteria and compile targeted prospect lists for your sales and marketing teams.
Test data quality
Validate that ZoomInfo enrichment provides accurate and complete information by running test queries and verifying the data matches your requirements.
Monitor usage and results
Track API usage, enrichment success rates, and the impact of ZoomInfo data on your conversion metrics through CodeWords reporting features.

Configure
Build
Automated lead enrichment system
Build workflows that detect new or incomplete contact records in your CRM and enrich them with ZoomInfo data including verified emails, direct phone numbers, and job titles. Ensure your sales team always has complete, accurate contact information before reaching out to prospects.
Intent-based prospect identification
Create automations that monitor ZoomInfo's buyer intent signals and technology usage data to identify companies actively researching solutions like yours. Generate qualified prospect lists and route them to appropriate sales representatives based on territory and account characteristics.
“You can’t do this anywhere else.”



















































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