
Overviews
How it works?
Generate personalized video messages
Create customized Sendspark videos triggered by events in your CRM, support system, or other platforms, incorporating recipient data to deliver personalized experiences at scale.
Distribute videos across channels
Send Sendspark videos through email, messaging platforms, and social channels by connecting with your communication tools and coordinating multi-channel delivery based on recipient preferences.
Track video engagement metrics
Monitor who views your Sendspark videos, how long they watch, and which calls-to-action they click, then route this engagement data to your CRM and analytics platforms.
Trigger follow-up actions
Set up workflows that respond to video engagement, such as sending follow-up emails when videos are watched or creating tasks for sales reps when prospects view specific content.
Personalize video thumbnails and text
Pull contact information from connected systems to customize Sendspark video thumbnails, titles, and preview text for each recipient, increasing open and view rates.
Automate video outreach sequences
Build multi-step campaigns that include Sendspark videos at strategic points, coordinating with email and other touchpoints to create cohesive prospect and customer journeys.
Update CRM records with video data
Capture Sendspark engagement metrics and add them to contact records in your CRM, providing sales teams with insights into prospect interest and readiness.
Schedule video delivery timing
Coordinate Sendspark video sending with optimal times based on recipient time zones, previous engagement patterns, and business logic from your connected systems.

Configure
Build
Personalized sales outreach campaigns
When new leads enter your CRM, CodeWords creates personalized Sendspark videos using their company information and sends them at optimal times. The system tracks views and engagement, updating lead scores and triggering follow-up actions for your sales team.
“You can’t do this anywhere else.”



















































Your stack,
connected.

