
Overviews
How it works?
Capture and sync subscribers
When visitors submit forms on your website or sign up through landing pages, CodeWords instantly adds their information to Mailerlite groups, building your email list without manual data entry while maintaining data accuracy across systems.
Trigger automated workflows
Set up processes that enroll subscribers into Mailerlite automation workflows when they complete specific actions like making purchases or downloading resources, delivering timely follow-up emails that nurture relationships and drive conversions.
Manage subscriber groups
Create intelligent workflows that organize subscribers into Mailerlite groups based on interests, behavior, or demographics pulled from your CRM or analytics tools, ensuring every contact receives content relevant to their needs.
Update custom fields
Build automations that populate Mailerlite custom fields with data from your other systems like purchase history, product usage, or support interactions, enabling highly personalized email campaigns based on complete customer profiles.
Track campaign engagement
Automatically collect Mailerlite campaign metrics including opens, clicks, and conversions, then route this data to analytics platforms or CRM systems to understand how email performance contributes to overall marketing success.
Process subscriber updates
When subscribers update preferences or information in Mailerlite, CodeWords can propagate those changes to your CRM, support tools, and databases, ensuring all systems reflect current subscriber preferences and contact details.
Send transactional emails
Create workflows that trigger Mailerlite to send transactional emails like order confirmations, password resets, or account notifications based on events in your application, providing reliable email delivery for critical communications.
Remove inactive subscribers
Set up automated list hygiene workflows that identify subscribers who haven't engaged with recent campaigns, move them to re-engagement sequences, or remove them from active lists to maintain healthy deliverability rates.

Configure
Build
Complete lead management system
Build an end-to-end lead handling platform that captures prospects from multiple channels, adds them to Mailerlite with proper segmentation, enrolls them in nurture sequences, and updates your CRM with engagement data. CodeWords orchestrates the entire flow from capture to conversion.
E-commerce email automation
Create a comprehensive email marketing system for online stores that sends Mailerlite welcome series to new customers, triggers abandoned cart reminders when checkouts are incomplete, and delivers post-purchase follow-ups with personalized product recommendations based on order history.
“You can’t do this anywhere else.”



















































Your stack,
connected.

