
Overviews
How it works?
Add subscribers from multiple sources
When contacts are captured through forms, purchases, or registrations in your connected apps, CodeWords instantly adds them to appropriate Mailercloud lists, building your email audience without manual imports or data entry tasks.
Trigger welcome sequences
Set up automated workflows that enroll new subscribers into Mailercloud welcome campaigns immediately after signup, delivering onboarding content at the optimal moment to maximize engagement and build relationships with fresh contacts.
Update contact preferences
Create processes that modify Mailercloud subscriber profiles when preferences change in other systems, ensuring email frequency, content types, and communication channels always reflect current customer choices across all platforms.
Manage list memberships
Build intelligent workflows that move contacts between Mailercloud lists based on behavior, purchase history, or engagement levels, creating dynamic segments that ensure subscribers receive relevant content matched to their journey stage.
Sync campaign analytics
Automatically extract campaign performance data from Mailercloud and send it to your business intelligence tools or dashboards, combining email metrics with other marketing data for comprehensive performance analysis and reporting.
Handle unsubscribe events
When subscribers opt out in Mailercloud, CodeWords propagates those preferences to your CRM, support system, and other tools, maintaining consistent communication preferences and ensuring compliance across all customer touchpoints.
Tag based on interactions
Use CodeWords to apply Mailercloud tags when subscribers take specific actions in your product or website, enabling behavioral segmentation that powers more targeted campaigns based on real engagement patterns.
Schedule campaign sends
Create workflows that trigger Mailercloud campaigns to send at optimal times based on external data like purchase anniversaries, renewal dates, or custom events tracked in your business systems.

Configure
Build
Behavioral email marketing engine
Build a sophisticated email platform that tracks user behavior across your website and product, applies tags in Mailercloud based on actions taken, and triggers targeted campaigns that respond to customer interests. CodeWords connects all data sources and orchestrates personalized email delivery.
“You can’t do this anywhere else.”



















































Your stack,
connected.

