
Overviews
How it works?
Request testimonials after key milestones
When customers complete purchases, reach usage milestones, or achieve success with your product, CodeWords automatically triggers Endorsal to send personalized testimonial requests at optimal moments.
Sync new testimonials to your CRM
Capture submitted testimonials and automatically add them to customer records in your CRM, providing sales teams with social proof assets and insights into customer satisfaction.
Route testimonials for approval
Create workflows that notify team members when new testimonials are submitted, route them through approval processes, and automatically publish approved reviews to your website or marketing materials.
Segment customers for targeted requests
Identify satisfied customers based on support interactions, product usage data, or NPS scores, then automatically send them customized testimonial requests through Endorsal.
Follow up on incomplete submissions
Monitor testimonial requests and automatically send reminder emails to customers who started but didn't complete their reviews, increasing your collection success rate.
Distribute testimonials across channels
When new testimonials are approved, automatically share them to social media, add them to email campaigns, or update website widgets to maximize the impact of customer feedback.
Track testimonial performance metrics
Collect data on testimonial submission rates, approval times, and usage across marketing channels, automatically sending analytics to your reporting tools for performance monitoring.
Personalize request timing and content
Use customer data from your CRM and product analytics to determine the best time to request testimonials and customize the request message based on customer journey and product experience.

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Build
Post-purchase testimonial automation
Build workflows that monitor customer satisfaction signals after purchases, automatically send testimonial requests to delighted customers, and publish compelling reviews to boost conversion rates for new prospects.
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