
Overviews
How it works?
Enrich lead records
When new leads enter your CRM, CodeWords queries Crustdata for company information including size, revenue, funding, and technology stack, then updates lead records with enriched data.
Identify target accounts
CodeWords searches Crustdata based on your ideal customer profile criteria and identifies companies matching your targeting parameters, adding qualified prospects to your outreach lists automatically.
Monitor company changes
CodeWords tracks your target accounts in Crustdata for significant events like funding rounds, leadership changes, or expansion activities, alerting sales teams to engagement opportunities.
Analyze technology adoption
CodeWords queries Crustdata to identify companies using specific technologies or software, helping you target prospects with relevant solutions based on their current tech stack.
Research competitive landscape
CodeWords gathers competitive intelligence from Crustdata about market participants, tracking competitor growth, funding, and strategic moves to inform your business strategy.
Generate market reports
CodeWords compiles industry data from Crustdata on scheduled intervals and produces market analysis reports highlighting trends, growth patterns, and opportunity areas for your team.
Score account potential
CodeWords combines Crustdata firmographic data with your scoring criteria to evaluate account potential and prioritize outreach based on company size, growth trajectory, and fit.
Build prospecting lists
CodeWords uses Crustdata filters to build targeted lists of companies matching your criteria, exports contact details, and loads prospects directly into your sales engagement platform.

Configure
Build
Automated lead enrichment pipeline
Create workflows that monitor new lead entries in your CRM, retrieve comprehensive company data from Crustdata including firmographics and technographics, update records with enriched information, and route qualified leads to sales representatives.
“You can’t do this anywhere else.”



















































Your stack,
connected.

