
Overviews
How it works?
Connect your Benchmark Email account
Authenticate your Benchmark Email account with CodeWords by providing your API key, enabling secure access to your email campaigns, subscriber lists, and automation tools for workflow integration.
Automate subscriber management
Create workflows that add new contacts to your Benchmark Email lists when they sign up on your website, make a purchase, or complete forms in your CRM, ensuring your email database stays current.
Trigger campaign sends
Build automated systems that send targeted email campaigns based on customer actions, purchase anniversaries, abandoned carts, or any event from your connected business applications without manual campaign launching.
Sync contact data
Keep subscriber information synchronized by creating workflows that update contact details, preferences, and custom fields in Benchmark Email whenever changes occur in your CRM, e-commerce platform, or support system.
Segment audiences dynamically
Automatically organize subscribers into targeted segments by building workflows that analyze customer behavior, purchase history, or engagement data and update Benchmark Email list assignments accordingly.
Track campaign performance
Monitor email campaign results by creating workflows that pull open rates, click-through rates, and conversion metrics from Benchmark Email and send them to your analytics dashboard or reporting tools.
Manage unsubscribes and bounces
Build automated systems that remove unsubscribed contacts or bounced email addresses from your other marketing platforms and CRM systems, maintaining list hygiene across all your tools.
Personalize email content
Create workflows that pull customer-specific data from your business systems and use it to populate merge fields in Benchmark Email templates, delivering personalized messages at scale.

Configure
Build
Welcome series automation
Build a comprehensive onboarding workflow that adds new customers to Benchmark Email, triggers a series of welcome emails based on their signup source, and tracks engagement to route highly engaged contacts to your sales team for follow-up.
“You can’t do this anywhere else.”



















































Your stack,
connected.

