How to automate product review requests after purchase

Only 5–10% of customers leave reviews without being asked, yet 93% of consumers say online reviews influence their buying decisions. The gap between those numbers is your automation opportunity. Automate product review requests and you'll generate more social proof without adding another task to your team's plate. Unlike generic AI automation posts, this guide shows real CodeWords workflows — not just theory.

Trigger review requests from order events

The workflow starts when a customer completes a purchase. Connect your ecommerce platform (Shopify, WooCommerce, BigCommerce) to a CodeWords workflow via webhook. When an order ships, the workflow fires. CodeWords stores the order details in Redis: customer email, product name, order date, and delivery estimate. This state persistence means you can schedule the review request for the optimal window after delivery (3–5 days post-delivery).

Personalize the ask with AI

Generic "Please leave a review" emails get ignored. Use CodeWords' built-in LLM access to generate personalized review requests based on the product purchased and customer history. Feed the LLM the product name, category, and customer data. The AI crafts a message that references specific product details and suggests what to mention in the review.

Send via the right channel

Email isn't the only option. CodeWords' native WhatsApp integration lets you send review requests where customers actually read messages. Build channel preference logic: if the customer opted into WhatsApp, send via WhatsApp; if they have a phone number, send SMS via Twilio; default: send email via SendGrid.

Follow up without being annoying

Set up a follow-up sequence with smart suppression:

1. Day 3 post-delivery: Initial personalized request
2. Day 7: Gentle reminder (only if no review submitted)
3. Day 14: Final ask with a small incentive (discount code)

Store the state in Redis so your workflow knows exactly where each customer is in the sequence. No duplicate asks, no messages after they've already reviewed.

FAQs

When is the best time to ask for a review?
3–5 days after delivery for physical products, 7–14 days after signup for SaaS. CodeWords' scheduling handles the delay automatically.

Does this work with Zapier or Make?
Those platforms can send basic emails on triggers, but they lack built-in AI for personalization and don't handle stateful multi-step sequences well.

Launch your automated review request workflow on CodeWords →