How to automate PR monitoring with AI workflows
How to automate PR monitoring with AI workflows
Your company just got mentioned in TechCrunch. You find out three days later when an investor forwards the link. Automated PR monitoring catches every mention as it happens, understands the sentiment, and routes coverage to the right people. Build the pipeline on CodeWords with web scraping, LLM analysis, and 500+ integrations.
What to monitor
News articles — use SearchAPI.io to query Google News for your brand name, product name, and key executives. Social media — Twitter/X, LinkedIn, Reddit, Hacker News via Firecrawl or platform APIs. Blogs and newsletters — Substacks, Medium, industry newsletters via Google search. Forums and communities — Reddit, Hacker News, Stack Overflow, Discord servers. Podcasts — transcription APIs (Podscribe, AssemblyAI) index podcast audio.
Building the pipeline in CodeWords
Tell Cody: "Every 6 hours, search for mentions of our brand across Google News, Reddit, and Hacker News. Analyze sentiment and relevance. Post a summary to #pr-monitoring in Slack, and flag negative coverage for immediate review."
Cody generates: (1) Search service querying SearchAPI.io and Reddit/HN APIs, (2) Scraper using Firecrawl to extract full article text, (3) Analyzer sending each mention to an LLM returning {sentiment, relevance, key_quotes, competitor_mentioned, summary}, (4) Deduplicator checking Redis state to avoid reporting the same mention twice, (5) Alerter posting high-relevance mentions to Slack individually and low-relevance into a digest; negative coverage pings the comms lead via WhatsApp, (6) Archiver logging all mentions to Airtable.
Why AI beats keyword alerts
Keyword alerts are binary: the word appears or it doesn't. AI monitoring understands context. "CodeWords" in an article about crossword puzzles gets filtered out. An article discussing "Agemo's automation platform" without using the brand name gets flagged — semantic understanding catches it. Sentiment adds another layer: "CodeWords is interesting but immature" and "CodeWords just saved us 40 hours a week" demand very different responses. Brandwatch's 2024 report found companies using AI-powered mention analysis respond to negative press 4x faster than those using keyword alerts alone.




