Market sizing calculator — effortlessly estimate TAM, SAM, SOM

What can the market sizing calculator do for you?

Get the numbers you need—fast. The market sizing calculator takes the guesswork out of estimating your total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM). Skip the spreadsheets and let CodeWords crunch the data in the background. All you have to do is answer a few guided questions about your industry and audience—your market sizes arrive instantly, ready to shape your business plans or investor decks.

How does it estimate TAM, SAM, and SOM so quickly?

Instead of hunting down market stats, the calculator taps into real-time data sources and uses AI to analyze your inputs. It combines public insights with your business context to deliver accurate estimates right when you need them. There’s no need to hire expensive consultants or spend days sifting through research reports—get decision-ready numbers on autopilot.

Can I adjust my assumptions and see new results?

Yes, you stay in control. Easily fine-tune your assumptions or change your inputs to see different scenarios side by side. With just a few clicks, the entire calculation reruns—no manual updating required. It’s flexible, so you can quickly model growth plans or test new segments without starting from scratch.

How do I get set up and what do I need?

Getting started is simple. Just launch the calculator and be ready with a rough outline of your market and target customers. No special background required—if you know your business, that’s all you need. The tool guides you through each step and delivers exportable results in minutes. You’ll spend less time on research and more time acting on insights.