Automate
email marketing and audience management with Mailchimp
Overviews
How it works?
Keep subscriber lists synchronized across all your tools
When someone becomes a customer in your CRM or signs up through your app, they're instantly added to the right Mailchimp audience. No more manual CSV uploads or outdated contact lists.
Send targeted campaigns triggered by customer actions
Launch email campaigns the moment something important happens — a purchase is completed, a trial starts, or a milestone is reached. Your customers get timely, relevant messages without you lifting a finger.
Apply tags based on customer behavior
When a customer makes a purchase, abandons a cart, or completes an action in your app, the right tags are added to their Mailchimp profile. This helps you send more personalized messages to the right people.
Build audience segments from your business data
Create precise Mailchimp segments based on data from your spreadsheets, databases, or other business tools. Target high-value customers, engaged users, or specific buyer groups with tailored messaging.
Track campaign performance where you work
Pull campaign reports and email metrics directly into your spreadsheets or dashboards. See open rates, click-throughs, and conversions alongside your other business data for better decision-making.
Take action when someone subscribes
The moment a new contact joins your audience, trigger follow-up workflows — add them to a CRM, send a Slack notification to your team, or update a tracking spreadsheet.
Respond when contacts unsubscribe
When someone unsubscribes from your list, update their status across all your platforms in the background. Keep your customer records accurate and respect communication preferences everywhere.
Monitor campaign sends in real-time
Get notified the moment a campaign goes out. Log the send time in your records, alert your sales team, or kick off post-campaign tracking workflows on autopilot.
Configure
Build with Gmail
Sync new customers from your CRM to targeted email audiences
When a deal closes in your CRM, instantly add that customer to the right Mailchimp audience with appropriate tags. They receive your onboarding series or product updates without any manual list management.
“You can’t do this anywhere else.”
Prompt, build,
accelerate.
No coding required. You can build Mailchimp workflows using a visual interface that connects your apps through simple steps. Set up automation by choosing triggers and actions — no technical knowledge needed.
Yes, you can create workflows that add the same contact to multiple audiences or apply different tags based on your criteria. This helps you organize subscribers across different campaigns and segments simultaneously.
Contacts are typically added within seconds to minutes, depending on your workflow setup. Real-time triggers ensure your Mailchimp audiences stay current with minimal delay.
Absolutely. You can build logic into your workflows to take different actions based on subscriber tags, audience membership, purchase history, or any other data you have. This lets you send the right message to the right person every time.
When you add a contact that already exists, Mailchimp updates their information with any new details rather than creating a duplicate. You can choose whether to update tags, merge fields, or other contact properties.