How to send price lists and menus automatically via WhatsApp

"What are your prices?" is probably the message you get most often. You get it at 11pm when you're asleep, at 7am before you're awake, and 12 times on the Tuesday before a bank holiday weekend when everyone suddenly decides they need a birthday cake. Each time, you either reply manually (which takes time) or don't reply quickly enough (which loses the customer).

Sending price lists and menus automatically via WhatsApp is one of the simplest automations a bakery can set up — and one of the highest-impact. You write your price list once, trigger it on specific keywords, and every future "what are your prices?" gets an instant, formatted response while you're busy doing literally anything else.

TL;DR

• Set up a keyword trigger: when someone sends "prices", "menu", "how much" — Cody sends your price list automatically.
• Your price list lives in one place; update it once and it's current everywhere.
• Instant replies mean customers get what they need before they move on to a competitor.

Why speed matters for bakery enquiries

Bakery customers — especially for custom or celebration cakes — rarely message just one business. They send three or four enquiries and book with whoever gets back to them first with clear information. If your price list takes hours to arrive, you've probably already lost them.

Research across service businesses consistently shows that response time within the first five minutes dramatically increases conversion. You're not just competing on product quality; you're competing on availability. An automated response at 11pm doesn't mean you work at 11pm — it means you don't lose the sale because you were asleep.

Setting up automatic price list delivery

With CodeWords, you configure keyword triggers that send your price list without any manual intervention:

Step 1 — Write your price list once. Format it clearly: categories (cakes, cupcakes, cookies, etc.), sizes, prices, any notes about lead time or minimum orders. Keep it readable in a WhatsApp message — use line breaks, bold text where helpful, and avoid walls of text.

Step 2 — Define your trigger keywords. Common ones for bakeries: "price", "prices", "pricing", "how much", "cost", "menu", "flavours", "what do you offer". Cody monitors incoming messages for these and responds immediately.

Step 3 — Add a follow-up prompt. After sending the price list, Cody can add: "See anything you like? I can take your order details and send you a quote right away." This turns a price enquiry into an active conversation.

Step 4 — Link to an order flow. If someone replies to the price list saying "I'd like to order", Cody transitions into your order intake flow — collecting name, date, flavour, customisations — without you needing to step in.

Keeping your price list current

The biggest maintenance headache with manually-sent price lists is version control. You update your prices in January, but some customers still have the old PDF you sent in October. You get arguments at collection time: "But you quoted me £45!" "That was last year's pricing."

With automated delivery, your price list lives in a single source — the CodeWords template. When you update it, every future message automatically sends the new version. No stale PDFs, no version confusion.

If you have seasonal offerings (Christmas cakes, Easter treats, Valentine's specials), you can swap in a seasonal menu for a set period and revert automatically. Set it once at the start of the season and forget it.

What to include in your bakery price list message

Structure matters. A well-formatted WhatsApp price list message converts better than a dumped spreadsheet or a JPEG that's hard to read on mobile. Here's a template that works:

Hi! Here's our current menu and pricing:

**See how CodeWords works for bakeries → [codewords.ai/whatsapp-agents/bakery](https://www.codewords.ai/whatsapp-agents/bakery)**


🎂 CELEBRATION CAKES
6" (feeds ~8) — £55
8" (feeds ~15) — £75
10" (feeds ~25) — £95

All cakes include 2 sponge layers with filling. 
Flavours: Vanilla | Chocolate | Lemon | Red Velvet | Carrot

Buttercream finish included. Fondant add: +£15.
Custom designs quoted individually.

🧁 CUPCAKES
Dozen — £28 | Half dozen — £16

Lead time: minimum 5 days. Weekend pickups available.

Ready to order? Just reply and I'll get your details! 🙂

The emoji use is optional but tends to improve readability on mobile. The key elements: clear categories, prices, a note on lead time, and a clear next step.

Handling "can you do X?" after the price list

After receiving your price list, customers often follow up with specific questions: "Can you do gluten-free?", "Do you deliver?", "Can I get the 6" in chocolate with lemon buttercream?"

Cody can handle the common ones:

• "Do you deliver?" → "Yes! Delivery is available within [X] miles for an additional fee. Collection is free from [address]."
• "Can you do gluten-free?" → "We do offer a gluten-free sponge option, add £5 to any cake. Please note we're not a fully gluten-free kitchen."
• "What flavours?" → Triggers your flavour list message.

For questions outside the defined set, Cody can reply: "That's a great question — let me check with [your name] and get back to you shortly." You're notified with the customer's question so you can reply personally when convenient.

Combining price list automation with your order flow

The most powerful version of this setup is a connected sequence: price list enquiry → order intake → deposit collection. A customer asks for prices, Cody sends the list, they reply "I'd like to order the 8" chocolate for June 14th", Cody walks them through the rest of the details and sends a deposit link. You wake up in the morning to a confirmed, deposited order.

See the full picture in how to take custom cake orders via WhatsApp without the back-and-forth and how bakeries collect deposits and payments through WhatsApp.

Also check the WhatsApp agents for bakeries page for a complete overview of what automation can do for your bakery.

Getting started

Price list automation is the lowest-friction starting point for bakery WhatsApp automation. It requires no complex logic — just a trigger keyword and a message template. You can set it up in under an hour and it handles one of the most frequent interactions you have with potential customers.

Set it up now with CodeWords — free to try, no code required.